Thoughts on Mass Media and Audience Driven Markets…
I have always looked at businesses as living breathing entities. Just like the people who own them and the people who frequent them; businesses are affected by time and the changes time brings.
My years in the adverting industry during the mid 1960’s through the early 2000’s were dominated by traditional retailing and B to B activities. At first new technology and computers changed the Continue reading AMAZON DAZE!→
Since the beginning of my career like it or not I have written creative or information based copy. In my quest to create art that works I have sat through meeting after meeting where creative ideas were volleyed back and forth and left with the task of, meshing art and copy that followed.
Sometimes it was a meeting on how to catalog items and specs, sometimes annual report cover letters, sometimes product copy or sales material, sometimes company direction or position that had to be formulated. The fact was if I wanted to serve a client’s needs I had to listen carefully, sculpt their thoughts into copy that was satisfactory, and delivered a believable message.Continue reading Conversational Literature→
In 2006 after returning from a trip to California I picked up a gift from my wife. A brand new 2007 Pontiac Solstice a fairly well equipped one with upgraded wheels, tires, and, handling package. Its Ming Blue Clear Coat Paint is Brilliant in the Sun. We have had many years of enjoyment from this manually operated drop top that has been
meticulously maintained. When the original Guarantee ended I immediately put on a bumper to bumper General Motors Service Contract. During the term of the Continue reading Dealing with Disappointment…or they fixed it!→
In the early days of the American Automobile Industry many strange things happened that shaped the industry into the brands we know today. Henry Ford and the Ford Motor Company were not immediate successes, Henry Ford presented
his plans for the Ford Quadricycle to Thomas Edison, Cadillac was an outgrowth of Henry Ford’s second Bankruptcy, Lincoln became part of Ford as revenge for the actions of Henry Leyland and, Edsel Ford did far greater things than the car named for him. Woven in this amazing evolution were some pretty spectacular works of art, and machinery.