About Advertising…


You could say a lot has been said about advertising. I have spent over half a century involved as a provider and a recipient of the  path created to stimulate action on Wants and Needs”. There isn’t a simpler way to describe why anyone buys anything and those are the only two reasons. You can spend a lot of time discussing it, dissecting it, pondering and arguing it but in the end it will boil down to those two factors. Advertising has always been linked to art “a picture is worth a thousand words” however my experience has proven that even the best artistry is lost on the wrong message. Identifying the message is the first step in a successful advertising experience.  Then put that message together with Art that works not Works of Art and leave the rest to the marketplace!

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2 thoughts on “About Advertising…”

  1. Have you ever thought about adding a little bit more
    than just your articles? I mean, what you say is valuable and everything.
    However imagine if you added some great
    images or video clips to give your posts more, “pop”! Your content is excellent but with pics and clips, this site could certainly
    be one of the best in its niche. Excellent blog!

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