Category Archives: My Observations & Opinions…

my thoughts on things that impact us in different ways, sometimes professionally and sometimes personally…

Marketers of the Etail World… Must begin to educate!

educate your viewers on the uses and benefits of your niche product.
educate your viewers on the uses and benefits of your niche product.

 

If you follow me; you probably have heard me speak about the only two reasons anybody buys something, they either “need it or want it”. How the marketplace is educated to “need and want” has changed over the years.

 

From the early colonial days to the late 19th century the United States of America was predominantly a producer oriented country. Most people produced what they needed for their own use as well as Continue reading Marketers of the Etail World… Must begin to educate!

Magnetic Work Mats… All it takes is using one!

Save money on your next order…enter discount code COWABM and save 10%

In 2008 Cow Performance Company brought to the market place our original magnetic work mat. We worked hard on developing a customer base of interested,  enthusiastic, and involved RC hobbyists to establish our niche product. Cowrc.com promoted through its network the value of magnetic mats, and their uses. Today Cow Performance Company is the go to for RC Maintenance, its Magnetic Work Mats, and is the largest manufacturer of private label work mats including our own divisions

RC flat mat reviewed by RC Driver Magazine
RC flat mat reviewed by RC Driver Magazine

Continue reading Magnetic Work Mats… All it takes is using one!

The Relevance of Experience…

100_0896
The Hoover Dam. Built to help regulate water flow…still in use today

Sit down and have an honest discussion with yourself. Don’t waste time, don’t put it off and by all means be objective even a little tough on yourself. The days of state of the art lasting several years are over. Today changes come abruptly and without much notice. Positions and entire job categories disappear do to changes in business conditions, software and product requirements.

Don’t wait to find out you are being left behind. You can be doing a Continue reading The Relevance of Experience…

Little Niche-Big Opportunities…

CowRC_Web_Footer_REV1

Niche markets have existed in the United States since the beginning of consumerism however it was not officially documented until 1940 when  “Pepsi launched a targeted Campaign” that yielded  valuable results. Many small businesses have grown and prospered within niches. As a point of information small business in America is defined as those employing less than 500; many of us spend our entire careers in this area. The niches that I am Continue reading Little Niche-Big Opportunities…