Category Archives: My Observations & Opinions…

my thoughts on things that impact us in different ways, sometimes professionally and sometimes personally…

Little Niche-Big Opportunities…

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Niche markets have existed in the United States since the beginning of consumerism however it was not officially documented until 1940 when  “Pepsi launched a targeted Campaign” that yielded  valuable results. Many small businesses have grown and prospered within niches. As a point of information small business in America is defined as those employing less than 500; many of us spend our entire careers in this area. The niches that I am Continue reading Little Niche-Big Opportunities…

Don’t Hunt for Ducks if they aren’t there!

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Creating “art that works” is the key to any campaigns success however there is another set of factors every entrepreneur, business owner or advertising /marketing person needs to  tune into. I call it being in “Sync” with the market. The success of any sales or marketing campaign is the Revenue derived and all the ancillary effects that go along with it. No matter what media, traditional or Social you use to drive your event it will inevitably fail if the timing is wrong. Continue reading Don’t Hunt for Ducks if they aren’t there!