All posts by ABMWPblog1

My career has bridged over six decades, in the advertising and marketing industry. Having experienced working for: agencies, studios, publishers, manufactures, distributors, organizations, business to business, retailers, catalogers and e-tailers as an employee, consultant, or supplier provides a base of knowledge both practiced and proven. Creating, then manufacturing and fulfilling items of all kinds has built an extensive knowledge bank of how to get things started and done. Providing practical analysis of Product to Market and Market to consumer has been at the forefront of my career. Creating “art that works… not works of art” and looking at things “where they live” are the focal point of every project. As a result of my involvement and a commitment to these basics, many of the companies served have survived, grown and prospered. To learn more about me and follow my weekly posts log on and like “allthings abmadcouncil” on face book alan b.meschkow 11/21/2014

My Dogs, My Art, & Newsday…

in the studio
alan and Zara
the full article
Jim Merit full article

Last summer upon my arrival home to Long Islands, Jump off point to the vineyards. I had the unique opportunity to sit with a very talented and sensitive fellow dog lover. We discussed the gallery my life and my work. Soon after an afternoon photo shoot provided the graphics for the Jim Merit article that appeared in Newsday’s Part 2. In my career I have been involved in millions of impressions for advertising, being quoted, and interviewed. I have never been written about for my artistic endeavors or how they have evolved. This was a whole new experience and I certainly was pleased with the results.

Thank You to Newsday, Long Islands Newspaper, Jim Merit, Writer and Steve Pfost, Photographer

Jim Merit full text of article:

A Dog Show: LIer’s Show Represents AKC Thoroughbreds

On this particular Monday afternoon, Alan B. Meschkow of Ridge begins one of his American Kennel Club breed-inspired dog portraits as he always does: beginning with what he calls “the triangle.”

The triangle is what Meschkow, 77, a former advertising executive and later consultant-turned-artist, calls the dog’s nose and eyes. These facial features are the starting point for the dozens of show dog portraits he has created over the past four years, including the Cavalier King Charles Spaniel he is currently working on.

“The nice part is his really high forehead, big eyes and very, very cool pug nose,” Meschkow said of the little breed loved for his gentle nature and family friendliness.

Meschkow is also working on sketches of rats and cairn terriers and a bluetick coonhound – the latter a dog “with very distinctive eyes”. The whole thing will eventually be put online with 150 other dog portraits on pinterest.com/alanmeschkow.

And in July and August, about 40 of Meschkow’s dog portraits are on display at the Longwood Public Library in Middle Island.

Some may see their 70s as a time to (finally) expire, pursue hobbies, or spend more time reading or traveling. For Meschkow, his eighth decade brought more than a reset.

“I consider myself redirected, not retired,” he said.

Talent rewarded

Meschkow was born in Brooklyn and his family lived in Jamaica Estates, Queens, until 1953, then in Plainview. He graduated from Plainview High School in 1963. As a child, he says, he often made pencil sketches of cars on loose-leaf paper, thinking he might become a car designer.

“When I was about 10, I sent General Motors some pictures I had drawn, and they wrote back a nice letter thanking me for my ideas,” he said.

But with a father, uncles and cousins ​​working in plumbing, he said: “I could very well have become a plumber, even if I didn’t want to.

He was saved from what could have been a heartbreaking decision by winning a full scholarship in 1963 to the School of Visual Arts in Manhattan, where he took classes. He also took business classes at Nassau Community College.

“My first artistic interest was drawing cars, machines, inventions and mechanical things,” Meschkow said. During the 1960s, he worked as a technical illustrator in the defense industry on Long Island and later as a graphic designer, a career derailed both by the computerization of the 1980s and a “freak tornado” in 1988 that damaged his Plainview studio. Meschkow worked in retail advertising and later as an advertising consultant before retiring in 2004.

His dog portrait project began in 2018, when Meschkow returned home from a summer morning hike in Blydenburgh County Park in Smithtown with Zara, her whippet and son, Heath.

During the walk, Meschkow explained, “We were talking about things I wanted to do and Heath asked me, ‘Can you draw again?’ ”

The answer to the question was given when Meschkow came home, picked up a pencil, and drew a 1937 Hudson coupe he had seen on the street.

“It reminded me too much of work, but I had really never done anything with dogs, and there was Zara,” he said. He took a few pictures of his dog, sketched it out and just like that, “the joy of creating a simple work of art was back.”

“After all these years of exploiting my artistic talents for financial gain, a spark was ignited when I put pencil to paper,” he said.

The following month, he embarked on a project which he has since pursued with relentless stubbornness: to draw a portrait of each of the thoroughbreds recognized by the American Kennel Club, the venerable registry that promotes and sanctions events, including the Westminster Kennel Club Dog Show held in June in upstate Tarrytown. (Meschkow says his project is independent of the AKC, though he doesn’t rule out approaching the club for official recognition in the future.)

“We think it’s wonderful that someone wants to document the beauty, form and function of our treasured breeds,” said Brandi Munden, AKC vice president of communications and public relations. “We can’t wait to see the results.” Working 10 sketches at a time, Meschkow approaches 160 portraits, of the 200 breeds recognized by the AKC. There may be more, of course, if the AKC continues its tradition of adding breeds to its registry – most recently the Bracco Italiano.


Meschkow begins each portrait by studying photos of dogs that meet the AKC Breed Standard, a description of the ideal dog of each recognized breed. He works with mechanical pencils on Strathmore Bristol, a thick, high quality paper with a smooth surface for drawing.

“I work with very light strokes, building layers on top of each other, which create a realistic image that tells you, the viewer, that you are looking at something that is looking at you.”

Each portrait takes six to 12 hours, depending on the details involved in capturing the breed’s appearance and temperament. Long-haired dogs, like the Bergamasco, a large hairy Italian sheepdog, take the longest, he said. He estimated the project has taken 400-500 hours so far.

Occasionally he will base a portrait on a single dog, as he did two years ago for family friend Kalena Champlin, 44, of Westbury. While at a restaurant in Florida, Meschkow took a photo on his cellphone of Champlin’s beagle, Cash, a top show dog champion and gun dog competition winner who was sitting under the table . “It catches Cash’s curious nature,” Champlin said of the sketch. Both Cash and Zara portraits are included in the Library and Online Collections. Florida is where Meschkow and his wife, Gail, a retired elementary school teacher, spend November through May in their high-rise condo in Hallandale Beach, just north of Miami Beach, Florida. Meschkow plays golf, takes his sporty 2007 Pontiac Solstice to car shows, and walks the beach and nature trails with Zara, who has competed in AKC events.

Finally an “artist”

In Long Island, he and Heath, whose whippet, CJ, is an AKC Field and Show Champion, are active in the Long Island Dog Owners Group, for which Heath regularly organizes pack walks. at local parks and beaches. Over the past five years, Meschkow has also put her creativity to work for the children of his daughter, Jodi. He built an 11-room dollhouse for his granddaughter, Raquel, and an auto shop and 1/24th scale residence for his grandson, MJ. And later in July, Meschkow will play mentor to Gen Z, leading a dog portrait basics workshop for teens at the Longwood Public Library.

Meschkow hopes to give students “a better understanding of what they see when they look at something, so they can draw it more effectively” before finishing and framing an original sketch. “My intention is to leave them with a memorable experience, artistic guidance and things that could carry them through life,” Meschkow added.

With a second Pinterest page, beautifulmugs dedicated to mixed portraits, Meschkow has plenty on his plate.

“Now that I can call myself an artist, I’m one of the lucky ones who doesn’t need to retire. I can draw what I want, where I want, when I want,” he said. Two years ago, when he was 75, he laid out a “25-year plan” which he hopes will help him break the record set by Al Hirschfeld, the legendary Broadway cartoonist who worked until his death at age 99.Says Meschkow, “I’m physically healthy, and it’s not physically difficult to draw. I can do this until I’m 100.                            

See more Looking for a sneak peek into Alan Meschkow’s multi-year pet project? About 40 of his original drawings of dog breeds recognized by the American Kennel Club are on display until August 31 at the Longwood Public Library in Middle Island. For more details, visit longwoodlibrary.org or call 631-924-6400.

SUMMER SCHOOL-2022 at 77!

Young artists Show Off their work
Longwood draw your dog 2022

It has been quite a year, the Gallery continues to grow, the library exhibit included almost 40 dogs at Longwood library, and for the first time ever I conducted a 3 day drawing program for teens at the Library.

The Gallery as most of you know has been my focus for several years. It is reaching completion and will soon; become a maintenance commitment adding any new breeds accepted by the AKC on an annual basis. I remain committed to “the Gallery originals will never be sold” however they will soon be made available for licensing.

My exhibits at the library led me to an invitation to share my pencil art skills with a group of teens. To get ready I wrote an outline curriculum; put together a kit of, papers, artist pencils, and a frame with mat, practice sheets, eraser and art history materials. I wanted each 2 hour session to build one on the other, just like I sketch, layer over layer, pulling the image out of the paper. At our last session some of the participants joined in an art show of their work; where we talked about their sketches.

For the most part everyone enjoyed and for me it was the beginning of a whole new level of enjoyment. I’ m looking forward to next year its classes and some new opportunities with teens and adults. To cap off the summer activity an article was published in Newsday authored by Jim Merritt.

Morning Fun at the dog park…Emergency for the rest of the day!

Whippets are an amazing breed of dogs, to watch them run is poetry in motion, to watch them walk is purely elegant, watching them chase a lure is pure excitement and having them as part of your family is an experience that can be sheer joy, absolute frustration, or a battle of who’s running this operation.

be prepared
Know where an emergency room for your pet is when away from home

Anyone who knows us knows; almost 6 years ago we brought home this tiny little runt of the litter “Zara” a champion breed Whippet who has become an integral part of our entire family.

In her first year with us she was certified for service, qualified for AKC competition, and more importantly stole the hearts of us to our grand children.

I am sure this happens with many family pets, but having been a long time pet owner of other breeds “there is just something for many of us in those expressive eyes of a Sight Hound”.

For all the joy Zara gives us there are many things that whippet owners must consider and take seriously and that is why I am writing this post based on my experience and opinions.

Owning a whippet; takes a commitment to providing a great pillow rich home environment for lounging around-not sitting around, either a great yard or field to run in or lots of walking –hiking-swimming, or daily physical activity, finding safe and quite dog parks if that is going to be the exercise area, finding a good vet who knows sight hounds and their specific needs, never raising your voice in anger to this sensitive breed, teach them to sit first and always make good eye contact when training, give them variety in their diet, establish good recall traits through training so you can do off leash activities, get them used to having their nails trimmed or filed early as well as their ears cleaned by you not the vet, let them tell you when they are comfortable with other dogs, although they are very clean by nature a bath once in a while as well as tooth brushing-and coat brushing keeps this breed looking good, give them plenty of praise and a variety of special treats when leaving them home, although they seem to have good control take them out on a regular schedule, and always travel with a blanket pillow or mat for them to lie on.  

thin skin and thin coat
7 stitches plus a drain…

Most important and getting back to the title; be prepared! As a whippet owner there is a safety facture we should all be aware of. Whippets do not get along well with certain breeds. Our experience is when they shy away or plant their feet don’t force it. Whippets are built for speed and can suffer back injuries if jumped upon- in rough play. Even though they can out run most all breeds that does not insure their safety. Whippets have only 1 layer of hair, minimal body fat if any at all, and thin skin. If a whippet plays with a nippy dog it can be a recipe for disaster and just regular play can result in a serious cut or worse a skin tear.

all taped up
Zara at home after a day at the vet

“Recently we were at the dog park for some morning fun, with some dogs that Zara wanted to play with. They romped around chased each other and Zara proved she could outrun and keep two dogs busy while showing off here running and maneuvering skills, it was wonderful to watch as she baited and challenged the other dogs. We all watched and enjoyed our dogs at play and then in an instant it stopped and Zara recoiled and all went still; in play Zara was cut on her hind leg. There was no fault it was just play. For the long haired dogs with undercoats this never would have happened for Zara it was severe. We immediately left the park and headed for the 24 hour emergency center. The result was 6 or 7 stitches a drain, anesthesia, and 2 weeks and several vet visits. As a responsible pet owner of a Whippet no questions asked you have to be prepared to do what is needed” with action and $s….

To all my friends and Whippet owners, enjoy your pets and take good care…

Comments and questions are welcome

Below is a gallery of some of the activities Zara gets to do…and she is always well behaved…

It’s all about the sale?

I originally wrote this article a few years ago and for some reason never posted it! after just finishing reading it;The Last Book About Selling…Some of my old friends, may remember when traditional advertising and “Location, location, location ” ruled the Retail World!

I just read a very interesting book by Ira Ellenthal. It was an interesting collection of anecdotal information. Ira gathered from a long and broad based career. I had many interactions with Ira during the P.C. Richard & Son years of my career in advertising.

Paperback cover
Newest Publication by Ira Ellenthal

It was May of 1989 when I joined P.C. Richard & Son as Advertising Director we were a Long Island based Appliance retailer. Our advertising was Newsday based and targeted mailers. We were a leader in our market and poised for expansion. When several other retailers failed, succumbed to our position in the market place, or tried to enter P.C. Richard & Son expanded and won the competitions onslaught. It was time to expand our advertising reach and become the entire Tri states dominant “Appliance Electronics and Computer Giant”

When we added the “Daily News” to our advertising mix I first met Ira. Over more than a decade we had many interactions. Contract negotiations, special sections, and events often led to Ira’s involvement. Whether his Sales presentations were successful or not” they were memorable” and built an ongoing relationship…

I enjoyed reading about Ira’s Dad (Slootie’s Wars) and now especially enjoyed the references to the many friends I had the pleasure of working with at the “Daily News” that were included in “The last book about selling”.

Although many things have changed over the past years…good sales techniques

Like; knowing your customer, building relationships, & understanding conditions in the marketplace can be adapted to any sales program.

Thanks Ira for a real nice read!   

MJ gets his Garage or “ask Poppy he will build it!”

In 2019 my grand daughter asked me to build her a doll house and for her 7th birthday she got her doll house. https://www.youtube.com/watch?v=1oBbi0DkaNI She is now 9 and enjoys it all the time.

So in 2020 when my grandson requested a garage and repair shop where someone could live; the challenge was on.

cardboard mockup
creating the garage in cardboard

The project had to be started when I was in Florida that presented problems in itself because my garage workshop is our New York home not my Florida condo. Working neatly in limited space was a skill I learned early in life growing up with a clean freak Mom. So A small work space between a folding table and 2 futon draws became my living room workspace. I knew that no kit existed to do what I wanted to create so I combined 2 1/24 scale garage kits and my own scratch built parts into my plan. ….I ordered the kits and when I received them the work began. After a long conversation with MJ I had a good idea of what he wanted, what name should go on the sign, what colors should be used and a general layout of the total project….work began first with a cardboard and foam core mock up incorporating the 2 garage kits…. With that accomplished I moved on to cutting and prepping the base and wood panels what would become the actual build.

creating wood panels
beginning steps of pre assembly

You can’t cut wood in the living room so the terrace became the wood shop and all the panels were cut; all cutting that made sawdust was done on the terrace. The base was cut at a local Home Depot. Hobby lobby is my go to for craft supplies and I have them in FL & NY.

With everything ready I could start the build but it had to be disassembled to get back to NY. I have done many projects in NY that went to Florida so that was easy; Heath visits in April by car so I had 5 months to get ready to send it home with him. I knew it would not be complete but well on its way and require re-assembly, paint and detailing in NY.

back in ny for final assembly
getting ready in New York workshop

Work continued and MJ got progress reports, and in April it was broken down packed and ready for NY. When I got home in may I realized I needed more work bench space so before unpacking I built additional work bench area in the garage. That done work commenced. Working in the garage made life easy and in just a few weeks the project was completed. From a wish the garage became a reality complete with a 1/24 scale car, gas pumps and operating lift. A roadway area was added and the sign saying “Stop Fix Cars Here” was up the garage was delivered to MJ on his birthday and all the tools and interior shop equipment was put in place…more important a promise was kept by Poppy!

delivered to MJ for his 7th Birthday 7/1/2021
let the playing begin…

This photo makes it all worthwhile! Follow the link for a video of the complete build.….https://youtu.be/DF9pC40aBGo

The Reality of another day in Paradise…

My opinion based on Florida condo ownership for over 50 years…

entrance to PTN &PTS
entrance to My Condo PLAZA TOWER SOUTH

Many of us enjoy the lure of the beach; some of us live in the north and rush away fall and winter and can’t wait for spring and summer. In the late 1960’s many northerners addressed the lure of summer sun by investing in vacation homes in south Florida. It wasn’t long till the south Florida’s gold coast became a focus not only for sun worshiping middle aged, over 55 relatively comfortable northerners but profit seeking developers.

Like a magic act; land deals evolved, easy ways of all types became available to those who sought it out and a new phenomena the condominium became the expressway for developers,  grandma’s and grandpa’s to get their very different piece of “Paradise”. It wasn’t long before Paradise turned into “The wild West” and the state of Florida in the 1980”s established “statute 718” the condominium act. This along with the Florida Department of Business development; have been at the forefront of condominiums and their operations.

Lets step back a little and focus on Condominium Basics…

From the developer side they:

1-fund it

2-build it

3-fill it

4-create estimates of operation and rules and regulations

4-create owner board

5-turn it over to unit owners board management

From Owner side they:

1-buy units(individually or multiples)

2-agree to share all expenses for common areas

3-accept maintenance fees

4-accept rules and regulations

5-on full occupancy owners vote to approve their board

6-Units as well as Common Areas become owner’s responsibility under newly established BOD

This is a very basic description, however the reality in my experience is most owners look at the benefits and ignore the truly important responsibility of co-ownership. With all the development left to builders, developers and management left to unit owner boards; a huge void has grown in Florida privately owned condominiums. This void can become a problem especially when the buildings have accepted the responsibility of self management.

Ask yourself these questions:

1-should I give an inexperienced person the right to overlook the care and maintenance of my co-owned low rise, mid rise, or high rise building?

2-should I allow those same people to manage a multi-million dollar budget?

3-should I allow those same people to make decisions on what safety measures need to be taken?

4- should I allow those same people to make decisions who moves in or out of the building?

5- should I allow those same people to make decisions on current or existing structural needs ?

6-are the board members interested in the owners or their own agendas?

7-are the board members knowledgeable enough to recognize their need for professional help?

8- can board members be honest in their evaluations ignoring friends needs or financial situations?

9-can board members project realistic financial planning based on required structural needs not their own popularity?

If you own a Florida condominium and have negative feelings about any of these questions; you should be very careful of who you elect to your board of directors, and probably should question the quality of your buildings self management or lack there of.

PTS/PTN Pool DEck
This seawall collapsed and is still being restored

In closing, I as well as many of our south Florida Condominium owners was shaken by the event that happened at “Champlain Towers South” in Surfside. The loss of life and impact on loved ones will never be completely known. We as a unique group of owners who enjoy singular ownership of our units for our, as well as our family’s enjoyment should be more pro active in our elections, the care and maintenance of our co-owned properties. If we haven’t already asked questions, attended meetings, verified and scrutinized board’s ability to protect our property and the loved ones who enjoy it…it is time now and we should!

These are my thoughts and opinions and I welcome any further discussion.

alan b. meschkow

past president of

Plaza Towers South 2009-2015

Hallandale Florida