my thoughts on things that impact us in different ways, sometimes professionally and sometimes personally…
Sit down and have an honest discussion with yourself. Don’t waste time, don’t put it off and by all means be objective even a little tough on yourself. The days of state of the art lasting several years are over. Today changes come abruptly and without much notice. Positions and entire job categories disappear do to changes in business conditions, software and product requirements.
Don’t wait to find out you are being left behind. You can be doing a Continue reading The Relevance of Experience…
Niche markets have existed in the United States since the beginning of consumerism however it was not officially documented until 1940 when “Pepsi launched a targeted Campaign” that yielded valuable results. Many small businesses have grown and prospered within niches. As a point of information small business in America is defined as those employing less than 500; many of us spend our entire careers in this area. The niches that I am Continue reading Little Niche-Big Opportunities…
Creating art that works not works of art has been an integral part of my career. The artistic abilities that many may apply to a hobby have been my Bread and Butter; mechanics, building and golf are my Continue reading Did you ever meet a Lama?
Creating “art that works” is the key to any campaigns success however there is another set of factors every entrepreneur, business owner or advertising /marketing person needs to tune into. I call it being in “Sync” with the market. The success of any sales or marketing campaign is the Revenue derived and all the ancillary effects that go along with it. No matter what media, traditional or Social you use to drive your event it will inevitably fail if the timing is wrong. Continue reading Don’t Hunt for Ducks if they aren’t there!
You could say a lot has been said about advertising. I have spent over half a century involved as a provider and a recipient of the Continue reading About Advertising…