The only reason you buy anything!
Need…It all begins the moment you realize you need something; it’s the process of acquisition. Where will I get it? Where will I look for it, where will it be, do I know the path of ownership, do I know who has what I need, am I sure I need it, can it wait; what if all you need is Continue reading NEED & WANT…
Tag Archives: advertising
GETTING STARTED II…
Chapter 2
Getting to know me…have you read Chapter 1
Bends in the Road
When you are tall it’s hard to hide, When you’re tall you sit in the back of the class, when you’re tall your good at basketball, when you’re tall you usually have to grow into yourself, and when you’re tall you see things from a different angle. By the time I was 13 I was six feet tall. I was still sitting in the back of the class and never had to look back at anyone. I saw everything the entire class was doing no one watched me. I learned how to watch, listen, observe Continue reading GETTING STARTED II…
To Kern or Not to Kern…”that is the Question”
There is a technique in typography that back in the days of hot metal type and letter press was more difficult to use because it was a mechanical process. Having been in this industry long enough and being young enough to remember the transitions in typography I personally have been using this technique for over Five Decades. Continue reading To Kern or Not to Kern…”that is the Question”
Don’t Hunt for Ducks if they aren’t there!
Creating “art that works” is the key to any campaigns success however there is another set of factors every entrepreneur, business owner or advertising /marketing person needs to tune into. I call it being in “Sync” with the market. The success of any sales or marketing campaign is the Revenue derived and all the ancillary effects that go along with it. No matter what media, traditional or Social you use to drive your event it will inevitably fail if the timing is wrong. Continue reading Don’t Hunt for Ducks if they aren’t there!
About Advertising…
You could say a lot has been said about advertising. I have spent over half a century involved as a provider and a recipient of the Continue reading About Advertising…
getting started…
Chapter 1
Getting to know me…
A little bit of history
I guess you could say I am a product of my environment…I was born May 27, 1945 in Brooklyn, New York. My parents were a typical middle class couple. My Father had a plumbing shop and my Mother was the homemaker and full-time Mom. The Grandparents I knew, only one from each side were business people my mother’s father owned a hardware store and my father’s mothers family were craftsmen and shopkeepers. Continue reading getting started…