Creating art that works not works of art has been an integral part of my career. The artistic abilities that many may apply to a hobby have been my Bread and Butter; mechanics, building and golf are my Continue reading Did you ever meet a Lama?
The only reason you buy anything!
Need…It all begins the moment you realize you need something; it’s the process of acquisition. Where will I get it? Where will I look for it, where will it be, do I know the path of ownership, do I know who has what I need, am I sure I need it, can it wait; what if all you need is Continue reading NEED & WANT…
Getting to know me…have you read Chapter 1
Bends in the Road
When you are tall it’s hard to hide, When you’re tall you sit in the back of the class, when you’re tall your good at basketball, when you’re tall you usually have to grow into yourself, and when you’re tall you see things from a different angle. By the time I was 13 I was six feet tall. I was still sitting in the back of the class and never had to look back at anyone. I saw everything the entire class was doing no one watched me. I learned how to watch, listen, observe Continue reading GETTING STARTED II…
There is a technique in typography that back in the days of hot metal type and letter press was more difficult to use because it was a mechanical process. Having been in this industry long enough and being young enough to remember the transitions in typography I personally have been using this technique for over Five Decades. Continue reading To Kern or Not to Kern…”that is the Question”
Creating “art that works” is the key to any campaigns success however there is another set of factors every entrepreneur, business owner or advertising /marketing person needs to tune into. I call it being in “Sync” with the market. The success of any sales or marketing campaign is the Revenue derived and all the ancillary effects that go along with it. No matter what media, traditional or Social you use to drive your event it will inevitably fail if the timing is wrong. Continue reading Don’t Hunt for Ducks if they aren’t there!
You could say a lot has been said about advertising. I have spent over half a century involved as a provider and a recipient of the Continue reading About Advertising…