{"id":360,"date":"2016-05-01T19:03:54","date_gmt":"2016-05-01T23:03:54","guid":{"rendered":"http:\/\/www.abmadcouncil.com\/blog\/?p=360"},"modified":"2019-01-31T15:41:05","modified_gmt":"2019-01-31T20:41:05","slug":"need-want","status":"publish","type":"post","link":"https:\/\/www.abmadcouncil.com\/blog\/need-want\/","title":{"rendered":"NEED & WANT\u2026"},"content":{"rendered":"

The only reason you buy anything!<\/strong>\"water-picture-merged\"<\/a>Need\u2026<\/strong>It all begins the moment you realize you need something; it\u2019s the process of acquisition. Where will I get it? Where will I look for it, where will it be, do I know the path of ownership, do I know who has what I need, am I sure I need it, can it wait; what if all you need is water? People need water to survive, without water you will die in a very short period of time; that\u2019s a fact.<\/p>\n

So water in its most basic form is definitely a need. Put you in a position where there was no water, the time required to find it would become critical and intensify the need. People take water for granted and forget they really need it. Merchants can benefit by recognizing NEED in buying cycles.<\/p>\n

Want\u2026<\/strong>You\u2019re out for a Sunday drive and you need a drink of water. You look around, see a roadside vendor selling blank labeled bottles of water  and you drive by, your NEED has just changed to WANT. You look for a specialty Gourmet Market, park your car, walk in, you find the selection of premium bottled spring water  and your favorite brand is not there, Panic sets in \u201cI want my water\u201d  I am sorry  we are out of your brand but we have these excellent selections for you to sample. Three beautiful glasses appear; Better\u2026 Better\u2026 Best! You sample, taste, <\/em>enjoy and WANT that ONE!<\/p>\n

Merchants NEED<\/strong> to recognize that NEED, can drive the opportunity to satisfy a WANT and a strong marketing plan can help convert a basic sale to one that surpasses the customers\u2019 expectations\u2026That\u2019s called Maximizing the Sale.<\/p>\n

Advertising’s job<\/strong> is to deliver customers, Marketing\u2019s to complete the sale\u2026don\u2019t Advertise, without a Marketing plan.<\/p>\n

alan b. meschkow \u201cSpeaking from Experience\u201d<\/a><\/p>\n

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The only reason you buy anything!Need\u2026It all begins the moment you realize you need something; it\u2019s the process of acquisition. Where will I get it? Where will I look for it, where will it be, do I know the path of ownership, do I know who has what I need, am I sure I need … Continue reading NEED & WANT\u2026<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[24,51,56,53,50,55,49,25,58,52,57,48,59],"class_list":["post-360","post","type-post","status-publish","format-standard","hentry","category-learn-live-engage-and-create","tag-advertising","tag-analytics","tag-artificial-intelligence","tag-creative-approach","tag-customer-base","tag-dot-com","tag-e-tail","tag-marketing","tag-products","tag-retail","tag-roi","tag-sales-techniques","tag-soft-goods"],"_links":{"self":[{"href":"https:\/\/www.abmadcouncil.com\/blog\/wp-json\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abmadcouncil.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abmadcouncil.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abmadcouncil.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abmadcouncil.com\/blog\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":11,"href":"https:\/\/www.abmadcouncil.com\/blog\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":2044,"href":"https:\/\/www.abmadcouncil.com\/blog\/wp-json\/wp\/v2\/posts\/360\/revisions\/2044"}],"wp:attachment":[{"href":"https:\/\/www.abmadcouncil.com\/blog\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abmadcouncil.com\/blog\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abmadcouncil.com\/blog\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}