Since the beginning of my career like it or not I have written creative or information based copy. In my quest to create art that works I have sat through meeting after meeting where creative ideas were volleyed back and forth and left with the task of, meshing art and copy that followed.
Sometimes it was a meeting on how to catalog items and specs, sometimes annual report cover letters, sometimes product copy or sales material, sometimes company direction or position that had to be formulated. The fact was if I wanted to serve a client’s needs I had to listen carefully, sculpt their thoughts into copy that was satisfactory, and delivered a believable message.Continue reading Conversational Literature→
In 2006 after returning from a trip to California I picked up a gift from my wife. A brand new 2007 Pontiac Solstice a fairly well equipped one with upgraded wheels, tires, and, handling package. Its Ming Blue Clear Coat Paint is Brilliant in the Sun. We have had many years of enjoyment from this manually operated drop top that has been
meticulously maintained. When the original Guarantee ended I immediately put on a bumper to bumper General Motors Service Contract. During the term of the Continue reading Dealing with Disappointment…or they fixed it!→
In the early days of the American Automobile Industry many strange things happened that shaped the industry into the brands we know today. Henry Ford and the Ford Motor Company were not immediate successes, Henry Ford presented
his plans for the Ford Quadricycle to Thomas Edison, Cadillac was an outgrowth of Henry Ford’s second Bankruptcy, Lincoln became part of Ford as revenge for the actions of Henry Leyland and, Edsel Ford did far greater things than the car named for him. Woven in this amazing evolution were some pretty spectacular works of art, and machinery.
From my early years before I ever drove a car. I remember our family cars being washed at a garage, in our driveway or in a 1950’s style, automatic car wash. By the time I got my driver’s license and my brand new 1963 Plymouth Barracuda I was the family car wash and wax expert. My interest in cars grew and my need to have my cars carefully maintained and immaculate became standard practice. My friends and I were convinced that clean and freshly polished cars were faster. White walls
If you follow me; you probably have heard me speak about the only two reasons anybody buys something, they either “need it or want it”. How the marketplace is educated to “need and want” has changed over the years.