my thoughts on things that impact us in different ways, sometimes professionally and sometimes personally…
“If you own a Condominium in Florida or are considering owning one this article may interest you…”
Condos at the beach along South Florida’s Gold Coast have been part of that environment since the 1960’s and 70’s. Victor Posner developed many of the condos along A1A in Hallandale. Since the Continue reading CONDO OWNERS…HOW IMPORTANT IS YOUR VOTE?
Since the beginning of my career like it or not I have written creative or information based copy. In my quest to create art that works I have sat through meeting after meeting where creative ideas were volleyed back and forth and left with the task of, meshing art and copy that followed.
Sometimes it was a meeting on how to catalog items and specs, sometimes annual report cover letters, sometimes product copy or sales material, sometimes company direction or position that had to be formulated. The fact was if I wanted to serve a client’s needs I had to listen carefully, sculpt their thoughts into copy that was satisfactory, and delivered a believable message. Continue reading Conversational Literature
It has been over 50 years since I sat with my first clients. It was a different time. Pong was being developed, fax machines were new technology, book keepers actually worked with pencil and paper, Continue reading “Think before you post” or “leave it out…when in doubt”
In 2006 after returning from a trip to California I picked up a gift from my wife. A brand new 2007 Pontiac Solstice a fairly well equipped one with upgraded wheels, tires, and, handling package. Its Ming Blue Clear Coat Paint is Brilliant in the Sun. We have had many years of enjoyment from this manually operated drop top that has been
meticulously maintained. When the original Guarantee ended I immediately put on a bumper to bumper General Motors Service Contract. During the term of the Continue reading Dealing with Disappointment…or they fixed it!
From my early years before I ever drove a car. I remember our family cars being washed at a garage, in our driveway or in a 1950’s style, automatic car wash. By the time I got my driver’s license and my brand new 1963 Plymouth Barracuda I was the family car wash and wax expert. My interest in cars grew and my need to have my cars carefully maintained and immaculate became standard practice. My friends and I were convinced that clean and freshly polished cars were faster. White walls
Continue reading HAND, MACHINE & KEROSENE?.. or the great car wash debate…
If you follow me; you probably have heard me speak about the only two reasons anybody buys something, they either “need it or want it”. How the marketplace is educated to “need and want” has changed over the years.
From the early colonial days to the late 19th century the United States of America was predominantly a producer oriented country. Most people produced what they needed for their own use as well as Continue reading Marketers of the Etail World… Must begin to educate!